The Art of Messaging: Start with Shared Values - UCSD-TV - University of California Television
The Art of Messaging: Start with Shared Values
Premiere Date: 2/3/2017; 3 minutes


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Messaging expert Anat Shenker-Osorio argues that the most effective way to change minds is not through the traditional "anger, hope, action" model, but instead to establish shared values with political opponents and then to present the problems that threaten those values along with potential solutions. (#31987)

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