John Baldessari: Read Write Think Dream - Stuart Collection at UC San Diego

3/28/2022; 2 minutes

John Baldessari decided first to transform the main doors of UCSD's iconic Geisel Library and then to incorporate the entire lobby space, choosing students as his subject.

The existing clear glass of the doors was replaced with glass in primary colors, perhaps suggesting primary sources of information. As the doors open and close, the colored panes cross over each other, visually mixing into new colors. Above the doors the words READ, WRITE, THINK and DREAM echo the exhortation Baldessari gave his students to remember that beyond the day-to-day grind comes the chance to contemplate the unexpected and envision new worlds.

Baldessari, once again, has absorbed the culture around him, using the latest techniques to create a collage juxtaposing photographs, words, and colors, which all loop back on each other to spark new associations and thoughts.

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