Experience the remarkable insight of Larry Gulko, brand architect and strategist, Co-Host of CBS Boston's Name Brands, founder and moderator of the Harvard Business School Annual CEO Brand Leadership Roundtable. In his entertaining and engaging style, Gulko inspires audiences to take a fresh look and focus their brand. He shares his bold and disruptive strategies to build best-selling brands, create an authentic voice to unlock a market, and break through the marketing noise by being known for one word that emotionally connects. He teaches audiences how to dominate product categories, choreograph a customer experience unlike any other to ensure consumers love and respect the brand, and strategically position brands to achieve breakthrough levels of revenue and growth success. Recorded on 11/16/2018. (#33998)