After introductory comments from UC President Janet Napolitano, Dr. Jonathan Samet of the USC Institute for Global Health gives an eye-opening talk on how public health campaigns dramatically reduced smoking rates in the US and offers ideas on how those techniques can be used to curb non-communicable diseases, such as cancer and diabetes. Samet's presentation was part of UC Global Health Day 2014, sponsored by the UC Global Health Institute. Recorded on 04/26/2014. (#28252)