Storytelling in a Data Driven Era: 13th Annual Peer-to-Pier and Dean's Distinguished Speaker Event

4/4/2016; 56 minutes

An all-UC Davis panel of marketing experts dive into the hot topic of marketing using big data and how to build a brand using data-driven storytelling. Panelists: Abby Lunardini BA 97, Vice President, Brand Marketing and Communications, Virgin America; Aaron Carpenter MBA 98, Chief Customer Officer, Hubnami; Associate Professor Ashwin Aravindakshan, UC Davis Graduate School of Management; and moderated by Lisa Maulhardt MA 92, Executive Vice President, SYPartners. Recorded on 02/16/2016. (#30681)

Like what you learn?

Donate to UCSD-TV to support informative & inspiring programming.

Links & Resources


Subscribe to receive email notifications about featured videos.
(c)2020 Regents of the University of California. All right reserved. Terms and Conditions of Use.